I have subscribed to several podcasts, most via iTunes (but that’s a whole other kettle of fish!) I like to play podcasts during morning walks and on my commutes.  After quite a bit of listening, this is what I’ve found.

–Podcasts need to be professional.  My time is valuable, and I’m finding less patience for wading through podcasts that are poorly assembled, and which ramble aimlessly.  Once I listened to a podcast where the host prattled while driving home from work.  I had trouble getting past 8 or 9 minutes of this nonsense.  And he didn’t even begin to tackle the topic of the podcast!  I think it’s great to have something to do during long commutes (although paying attention to your driving immediately comes to mind).  But that doesn’t mean you’re producing a consumer-ready podcast!

–Please stop “listening to yourself talk” and subjecting us to it.  Please stop pretending you’re some hip disc jockey.  Unlike most podcasters, I do have a broadcast background, so here are my tips:

1) Keep them short and sweet. Get to the point. Know what you want to say and cut the fluff.

2) If you don’t know how to edit audio, you shouldn’t be involved with audio.  Learn how to check your levels and strive for a quality recording, or find someone who can.

3) Eliminate pauses, glitches and irrelevant sections.  Know how to edit and fine tune, or find someone who can.  Published writing almost always goes by an editor.  The same should be true for audio blogs.   

These suggestions hold true for you YouTube contributors too, except you also need to understand and practice audio AND visual production values.  Then, and only then, would I consider subscribing to you.